Buffy's Ratings 98
1. Each ratings point represents 980,000 households or one percent of the nation's estimated 98 million television households. So, for example, a rating of 3.4 means that an average of approximately (3.4 x 980,000) = 3,332,000 households were watching Buffy.

2. If you want to compare Buffy's ratings with those of other shows, check out the latest list of national Nielsen ratings from the Tampa Tribune. In addition, the San Francisco Examiner has a searchable archive where you can find national Nielsen ratings for most weeks of 1998.

Date Episode
National Rating (Households)
June 29, 1998 The Pack (3rd repeat) 2.4 (preliminary)
June 23, 1998 Some Assembly Required (2nd repeat) 2.2
June 22, 1998 Never Kill A Boy On The First Date (3rd repeat) 2.4
June 16, 1998 Bewitched, Bothered, and Bewildered (repeat) 2.4
June 15, 1998 The Witch (3rd repeat) 2.6
June 9, 1998 Killed By Death (repeat) 2.5
June 2, 1998
9:00-10:00
The Harvest (3rd repeat) 3.3
June 2, 1998
8:00-9:00
Welcome to the Hellmouth (3rd repeat) 3.0
May 26, 1998
9:00-10:00
Passion (repeat) 2.7
May 26, 1998
8:00-9:00
Phases (repeat) 2.7

Overnight Ratings for Summer 1998

Notes:

1. The following table contains the overnight household ratings that are based on results from viewing in some of the largest television markets, not the nation as a whole. This means that they cannot be directly compared to the national ratings above. (Note: As of June 1, 1998 the number of markets in the overnight Nielsen ratings increased from 39 to 40 with the addition of Jacksonville FL/Brunswick GA, the nation's 54th largest market.)

2. Buffy's overnight ratings tend to be higher than its corresponding national ratings for a couple of reasons. The WB reaches a higher percentage of households in these larger markets than in the nation as a whole because The WB lacks affiliates in some of the smaller markets. In addition, Buffy just tends to do better in these larger, urban markets.

3. Each overnight ratings point represents one percent of the total number of television households in the 40 overnight TV markets. (Before June 1, 1998 each overnight ratings point represented 583,590 households or one percent of the estimated 58.359 million TV households in the 39 overnight markets.) Share is the percentage of households actually watching TV at the time that were in fact watching Buffy.

4. Here is a list of all the television markets in the US, ranked by size. It is current as of January 1, 1998.

Date Episode
Overnight Rating/Share (Households)
June 30, 1998 Inca Mummy Girl (2nd repeat) 3.3/6
June 29, 1998 The Pack (3rd repeat) 3.6/6
June 23, 1998 Some Assembly Required (2nd repeat) 3.4/6
June 22, 1998 Never Kill A Boy On The First Date (3rd repeat) 3.3/5
June 16, 1998 Bewitched, Bothered, and Bewildered (repeat) 3.7/6
June 15, 1998 The Witch (3rd repeat) 3.8/6
June 9, 1998 Killed By Death (repeat) 3.9/6
June 2, 1998
8:00-10:00
Welcome to the Hellmouth & The Harvest (3rd repeat) 4.1/7
May 26, 1998
9:00-10:00
Passion (repeat) 3.9/6
May 26, 1998
8:00-9:00
Phases (repeat) 4.0/7